| These are a few items we developed for Career Professionals, Inc. in Minneapolis, MN. Their existing identity and print work of 15 years was badly in need of redesign, but their logo was well known. So we revamped the color scheme for their logo to give it a more contemporary look. Then we developed a new, bold identity using a unique style of illustrated artwork. This new style is bold, colorful and very eye-catching, which are all important for a company trying to stand out at a job fair!
We started with a simple stationery, using their new color scheme. Then, since they distributed so many business cards, we did a more elaborate, full-color card design. We then created a colorful tri-fold brochure, combining different pieces currently in use. Once they had materials to begin branding their new identity, we moved on to a nice presentation folder for prospective employers. This folder was designed with standard info that wouldn't be dated in a year. Then specific info sheets could be added to the folder for a highly specific employer meeting.
Other items include a colorful, low-cost trade show display and signage, as well as mousepads for use as giveaways at shows. For use internally, we created desktop images for the office computers, as well as splash screens and icons for a custom contact management application they were using.
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